escape velocity labs

Build Your Audience Early.
Launch With Confidence.
Scale Your Game.

Your Marketing Partner for Indie Devs and Studios

Boost Your Launch

we need to talk

Building Your Audience Is A Requirement For Success

and there are numerous challenges to overcome

Validation For Publishers

De-Risk Your Game From Failure

Understand If Your Game Is Marketable

Or Risk Failure In An Increasingly Competitive Market

Discoverability Crisis

Over 12,000 new games launch annually across mobile and PC platforms, with less than 1% reaching significant revenue milestones.

Resource Scarcity

73% of indie studios lack dedicated marketing expertise, forcing developers to split focus between building and promoting their game.

Delayed Marketing

57% of game developers begin marketing after development is nearly complete, missing critical early visibility opportunities.

Inactive Communities

68% of games fail to maintain active player communities, with most Discord servers and social channels becoming ghost towns within months.

Wishlist Conversions

The average game converts only 10-20% of interested players into actual downloads or purchases, leaving significant revenue untapped.

Wasted Spend

While successful games invest 25-30% in marketing, failed games typically spend less than 10%, often on ineffective, scattered efforts.

thats why we're here

To Help With The Business Side Of Your Game

We do everything a producer would do for your game; Combining marketing expertise, systems, and finding resources. We take this problem off your plate so you can focus on the game.

Discovering The Best Market For Your Game

We transform scattered marketing efforts into systematic growth by analyzing over 100,000 game launches to identify what actually drives downloads and sales, helping you achieve 2-3x industry average conversion rates.

Day 1 Marketing Support

Instead of reinventing the wheel, we implement battle-tested marketing playbooks that have driven successful launches across mobile and PC platforms, eliminating the guesswork that causes 82% of games to fail.

Scaleable Game Production

Our systems automate key marketing activities while maintaining quality, solving the resource allocation crisis that forces 73% of developers to choose between marketing and development.

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services

Customised Solutions

We offer systematic marketing execution at every stage of your game's journey, with solutions scaled to your studio size and development phase

data & analytics

Transform player behavior data into actionable insights, tracking key metrics across platforms to optimize your game's performance and marketing ROI.

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community management

Build and nurture active player communities that drive organic growth, from Discord management to player feedback systems that create passionate advocates.

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content production

Create compelling game trailers, screenshots, store assets, and promotional content that captures attention and drives downloads across all platforms.

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paid ads

paid user acquisition across social media, gaming networks, and search platforms, optimized for your target player demographics and budget.

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social media marketing

Build consistent presence across key gaming platforms, engaging potential players with dev updates, gameplay previews, and community content.

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platform optimisation

Maximize visibility and conversion on app stores and gaming platforms through optimized store listings, screenshots, and platform-specific best practices.

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influencer outreach

Connect with relevant content creators and streamers who align with your game's audience, creating authentic partnerships that drive qualified downloads.

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marketing automation

Implement systematic marketing processes that save time and resources while maintaining consistent player communication and community engagement.

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guarantee

We guarantee measurable growth in your key metrics (downloads, wishlists, or sales) within the first 90 days of working together, or your next month is free. We can make this guarantee because:1. Our systems are built from analyzing over 100,000 game launches
2. We only work with games that pass our validation criteria
3. We have complete control over execution quality

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Case studies

FAQs

HOW DO YOU DIFFER FROM OTHER AGENCIES OR PUBLISHERS?
Unlike agencies or publishers , we are data-driven with proven systems built from analyzing over 100,000 game launches, with an emphasis on increasing revenue opportunities outside of just game sales.
WHAT STUDIO SIZES DO YOU WORK WITH?
We work with studios of all sizes - from solo developers to mid-size teams (up to 25 people). Our services and pricing are specifically structured based on your studio size and current development phase.
WHEN SHOULD WE START MARKETING OUR GAME?
Ideally, marketing should begin during early development. However, our systems are designed to maximize results regardless of your current stage - whether you're still in concept phase or already launched.
DO YOU WORK WITH BOTH MOBILE AND PC GAMES?
Yes, we have proven systems for both mobile and PC game marketing. While the platforms differ, our data-driven approach adapts to maximize results across any gaming platform.
HOW DO YOU MEASURE SUCCESS?
We focus on concrete metrics that matter: downloads, sales, wishlist growth, and player retention. Our data-driven systems track and optimize these key performance indicators throughout our partnership.